Designing Meaningful & Memorable Brands

OUR FOCUS AND APPROACH

In a world of increasing turbulence and accelerated change, we believe tomorrow’s best brands will be built on and powered by cultural tension. We use these tensions to build brand power, transforming cultural and consumer tensions into meaningful and memorable brand ideas.

We use the power of design to create breakthrough brands that resonate with target audiences and which instil confidence through a collaborative, carefully crafted and pragmatic programme to deliver success.

 

SEE HOW WE DID IT FOR THE WEEK

An icon of the newsstand and part of a group of respected magazines that cover weekly political commentary, The Week is unique, delivering a balanced point of view. They do this by pulling together news from a multitude of respected sources every week, allowing the reader to be fully informed and able to come to their own conclusions without political sway or bias. The Week has a loyal readership, but they were keen to recruit new readers through digital and print comms. Our challenge was to create a visual identity system that reflected the publication’s balanced editorial style to deliver recruitment campaigns and connect with new readers.

Check out the full case study below.

HEALTHCARE SPOTLIGHT: HRA HANA

Hana was born with the big ambition to be one of the UK’s first over-the-counter contraceptive pills available for sale in a pharmacy, without prescription, and in doing so positively empower women through broadening their access to effective, regular contraception.

We saw the launch of Hana as an opportunity to create a healthcare brand that truly represented the revolutionary nature of the product. Taking note of a new wave of consumer-friendly products which are providing bold, accessible information, busting taboos and putting women firmly in the driving seat of their own healthcare journeys, we wanted to help build Hana as a brand in a newly competitive environment. We used a modern colour palette, vibrant visuals, and a unique brand mark to drive the eye-catching difference at shelf. The packaging design was the leading touchpoint in designing a wider visual identity that would allow Hana to sit comfortably in the OTC space, and the brand identity that Hana heroes on pack tells a story of female empowerment and a confidence that starts from within.

DRIVING DEMAND IN RETAIL AT A BRAND LEVEL

Retail marketers know it’s all about impact, but how do you evolve a brand to ensure it continues to standout, without losing the X Factor that made it successful in the first place?

Our Global Chief Provocation Officer, Greg Taylor, and Executive Creative Director, Kyle Whybrow, discuss how they use Darwinian Branding and an “iconically always new” approach to maintain a competitive edge in a rapidly evolving market – in MSQ’s latest magazine edition.

Read the full article here.