HEALTHCARE SPOTLIGHT: HRA HANA
Hana was born with the big ambition to be one of the UK’s first over-the-counter contraceptive pills available for sale in a pharmacy, without prescription, and in doing so positively empower women through broadening their access to effective, regular contraception.
We saw the launch of Hana as an opportunity to create a healthcare brand that truly represented the revolutionary nature of the product. Taking note of a new wave of consumer-friendly products which are providing bold, accessible information, busting taboos and putting women firmly in the driving seat of their own healthcare journeys, we wanted to help build Hana as a brand in a newly competitive environment. We used a modern colour palette, vibrant visuals, and a unique brand mark to drive the eye-catching difference at shelf. The packaging design was the leading touchpoint in designing a wider visual identity that would allow Hana to sit comfortably in the OTC space, and the brand identity that Hana heroes on pack tells a story of female empowerment and a confidence that starts from within.