The Week

Connecting with readers on a deeper level

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The Week is an icon of the newsstand. Part of a group of respected magazines that cover weekly political commentary, The Week is unique, delivering a balanced point of view. They do this by pulling together news from a multitude of respected sources every week, allowing the reader to be fully informed and able to come to their own conclusions without political sway or bias. The Week has a loyal readership, but they were keen to recruit new readers through digital and print comms. Our challenge was to create a visual identity system that reflected the publication’s balanced editorial style to deliver recruitment campaigns and connect with new readers.

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There is so much noise in the way news is delivered these days. The simple, scalable approach Elmwood designed provides a powerful tool to cut through the clamour. Stylistically, the design system they created echoes The Week’s own skill for balanced, yet quietly charismatic storytelling.Ed Craggs, Head of Marketing at The Week