The Week is an icon of the newsstand. Part of a group of respected magazines that cover weekly political commentary, The Week is unique, delivering a balanced point of view. They do this by pulling together news from a multitude of respected sources every week, allowing the reader to be fully informed and able to come to their own conclusions without political sway or bias. The Week has a loyal readership, but they were keen to recruit new readers through digital and print comms. Our challenge was to create a visual identity system that reflected the publication’s balanced editorial style to deliver recruitment campaigns and connect with new readers.
Whilst The Week is known for its colourful and illustrated covers depicting political satire, there was very little left to play within the brand toolkit. We thought on the challenge and quickly identified that the solution was hiding in plain sight – the iconic red masthead.