Knotel had an ambition to redefine what “the workplace” means across the world. Its platform makes real estate simple, flexible, and responsive; tailoring workspaces to the unique needs of established and growing companies. After experiencing massive growth, the Knotel team desired a bold, adaptable brand system that mirrors its pioneering spirit and strategic approach.
The flexible workspace category is one dominated by Insta-worthy interiors and trendy identities. Knotel was eager to attract enterprises with more complex needs—solutions to big challenges like employee recruitment, retention and productivity.