Elmwood Brand Design Consultancy
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Knotel

Adaptive intelligence for the world's workspaces

Flexibility. Adaptability. Agility. Global workspace provider and billion-dollar unicorn Knotel embodies these values for its customers but needed a consistent and inspiring brand ecosystem to reflect its perspective.

Brand ExperienceBrand IdentityBrand Strategy

The insight

The new brand identity needed to capture how Knotel’s platform empowers enterprise companies with the freedom to flex and attract talent with tailored, on-brand workspaces—without the hassles of real estate searching and management.

The idea

Our solution visualizes the workplace strategy and adaptive intelligence that fuels Knotel’s platform. The design language is alive, constantly evolving and modulating for different audiences and environments. The colour palette vibrates with energy and movement, and custom typography shape-shifts to accommodate spaces and imagery. While the design system is highly flexible, the geometric shapes and letterforms move and scale on a grid with discipline and intention.

The impact

“Elmwood helped us to establish a visual system that was simultaneously brand new and completely familiar. We adapt and tailor our services to fit the needs of our customers. Now we have a design ecosystem that adapts and tailors to our needs, telling a seamless brand story along the way.”

Edward Shenderovich Co-founder and Executive Chairman, Knotel

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Get in touch

Give us a call, drop us an email or just pop by one of our studios.

Leeds

105 Water Lane,
Leeds,
LS11 5WD

+44 (0)113 318 4500 [email protected]

London

27 Gee Street
London,
EC1V 3RD

+44 (0)20 7637 0884 [email protected]

New York

531 West 25th Street
3E, New York,
NY 10001

+1 (646) 2530520 [email protected]

Melbourne

78 Docker Street
Richmond,
VIC 3121

+61 (0)3 9207 8100 [email protected]

Singapore

759A North Bridge Rd
Singapore,
198727

+65 6298 1858 [email protected]
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