Knotel had an ambition to redefine what “the workplace” means across the world. Its platform was designed to make real estate simple, flexible, and responsive; tailoring workspaces to the needs of established and growing companies.
The Tension
The flexible workspace category is one dominated by Insta-worthy interiors and trendy identities. Knotel was eager to attract enterprises with more complex needs—solutions to big challenges like employee recruitment, retention and productivity.