Knotel

Redefining the workplace

Knotel had an ambition to redefine what “the workplace” means across the world. Its platform makes real estate simple, flexible, and responsive; tailoring workspaces to the unique needs of established and growing companies. After experiencing massive growth, the Knotel team desired a bold, adaptable brand system that mirrors its pioneering spirit and strategic approach. 

  • New York 03:22 AM
  • London 08:22 AM
  • Singapore 03:22 PM

The Tension

The flexible workspace category is one dominated by Insta-worthy interiors and trendy identities. Knotel was eager to attract enterprises with more complex needs—solutions to big challenges like employee recruitment, retention and productivity.

The Power

The evolved brand was rooted in a newly coined point of difference, adaptive intelligence. It's the deep strategy, customization and optimization that goes into a Knotel workspace. The new narrative expressed their true value: enabling their customers to flex, scale and grow.

AGILITYINTELLIGENCE
AGILITYINTELLIGENCE
AGILITYINTELLIGENCE
Elmwood helped us establish a visual system that was both brand new and completely familiar. Now we have a design system that adapts and tailors to our needs, telling a seamless brand story along the way.Edward Shenderovich, Co-founder and Executive Chairman, Knotel