PRS IN VIVO are a world leading global shopper and product experience research company rooted in behavioural science, helping FMCG companies to understand, predict and influence consumer choice and drive brand growth. We were tasked with creating a new value set, DNA and distinctive brand identity that was provocative, challenged the category norm without losing their decades of heritage, and re-ignited their pioneering spirit.
Over the last decade, market research has been heavily impacted by digital technologies. While this has made gathering consumer insights faster and easier, it has also made the amount of data feel overwhelming to organisations often lacking the infrastructure and expertise to truly understand it. PRS IN VIVO combines decades of experience in behavioural science with the latest digital research techniques, helping companies see through the vast amount of data to understand authentic consumer behaviour. The market research leader required a fresh and modern identity to reinforce its pioneering roots in behavioural science.