Re-igniting a pioneering spirit

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PRS IN VIVO are a world leading global shopper and product experience research company rooted in behavioural science, helping FMCG companies to understand, predict and influence consumer choice and drive brand growth. We were tasked with creating a new value set, DNA and distinctive brand identity that was provocative, challenged the category norm without losing their decades of heritage, and re-ignited their pioneering spirit.

  • New York 06:16 AM
  • London 11:16 AM
  • Singapore 06:16 PM
  • Shanghai 06:16 PM
The beauty of working with Elmwood was that they quickly homed in on our pioneering roots as a springboard for challenging the cold and corporate look and feel of branding in our industry. They did what they do best: pushed us to be bold and go further. I think the results really speak for themselves.Matt Michaud, Chief Creative Officer at PRS IN VIVO