Bringing cattitude to the category

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WHISKAS has been a leading brand in the petcare category since 1936, committed to creating a world where all cats purr more with their portfolio of delicious products. There was a collective ambition to redefine WHISKAS as a legacy brand and category leader by making it an experience-driven brand to ensure the refreshed identity would achieve the next generation of brand building. Our help was enlisted to develop an updated look in the form of a new brand identity and portfolio packaging design that would unlock emotional engagement with pet parents and celebrate the brand’s distinctive assets to stand out in the competitive petcare market.

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  • London 02:24 PM
  • Singapore 09:24 PM
  • Shanghai 09:24 PM