A brand that has been at the heart of Italian cooking in UK homes for decades, Dolmio was looking to maintain and grow its market-leading position. The team came to us looking for help to embark on a major brand refresh, involving new product development, comms, and design to shake up the Italian pasta sauce market.
With great tasting ingredients, this trusted market icon has held a prominent position for almost 30 years. Not satisfied with this success, Dolmio was looking to offer something new to the pasta sauce category and attract a younger consumer group alongside their traditional family-based audience. In a saturated pasta sauce market, we identified an opportunity to do something completely different for Dolmio, celebrating how people create delicious meals the way they enjoy them, however they enjoy them!