Big on flavour

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The plant-based market has seen exponential growth over the last decade on a global scale, with disruptor brands showing up to challenge market leaders in the ever-expanding category. As the plant-based pioneer, Alpro required a confident new look that reasserted the brand’s fresh, flavour-packed appeal amid soaring industry demand. The team came to us for help to embark on a journey to refresh Alpro to be more bold and celebratory, cementing its leading position in the noisy category with a focus on big flavours.

  • New York 06:16 AM
  • London 11:16 AM
  • Singapore 06:16 PM
  • Shanghai 06:16 PM
Having partnered with Elmwood for nearly a decade now, we are incredibly proud of the updated packaging and brand world experience across Alpro's core and premium portfolio - which looked to emphasise the benefits and health of our products as a core element of the rebrand. Together with Elmwood, we united our teams to create a punchy, flavour-packed design that aligns with our aims to communicate the wonders of plants to a wide consumer demographic. The resulting restage is sure to land well in Alpro's markets across Europe and beyond.Hedwig Borgers, Global Marketing Director, Plant-Based at Danone