Crafting a global icon

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With a presence in 180 markets, Amstel’s brand essence was being devalued by substantial clutter. Amstel needed a brand identity that empowered local markets to deliver local design execution, whilst ensuring the brand remained instantly recognisable.

  • New York 02:11 AM
  • London 07:11 AM
  • Singapore 02:11 PM
  • Shanghai 02:11 PM
Elmwood proved that they are not only good brand and packaging designers, but also have the capability to develop and co-manage a living, strategic brand-design system. That took next-level creativity, strategy, flexibility and perseverance.Mark van Iterson, Global Director of Design, Heineken