Tecate

Elevating a brand to a lifestyle

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With the ambition to be the most desirable beer in Mexico, Tecate engaged Elmwood to revitalize its brand for a younger, more progressive generation  without alienating its existing consumer base.

  • New York 11:12 AM
  • London 04:12 PM
  • Singapore 12:12 AM
  • Shanghai 12:12 AM
With a brand as beloved as Tecate, we knew that a boots-on-the-ground immersion across Mexico’s many regions would be necessary to inform a meaningful design.Meg Beckum, Executive Creative Director at Elmwood NY