ABC Reserve

Unlocking exceptional taste experiences

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Known for its legendary “Extra Stout”, Cambodia’s #1 premium stout beer, ABC, wanted to appeal to the new generation of consumers with an innovative blend tailored to their taste and lifestyle.

  • New York 02:11 AM
  • London 07:11 AM
  • Singapore 02:11 PM
  • Shanghai 02:11 PM
Honouring our brewing recipe, the sleek design features premium whisky cues – from the signature coppery colour to the finely crafted typography. With Elmwood, we focused on establishing a strong emotional connection with the consumers across all touchpoints.Loic De Laubriere, Marketing Director of HEINEKEN Cambodia