Shifting perspectives

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An FTSE 100 company on a global transformation journey, industrial product and service solutions provider RS Group was looking for a new identity to reflect its restructuring, moving from a disconnected house of brands to one cohesive branded house. The team enlisted our help to develop a purposeful brand story and identity that would elevate the internal business ambition and provide cohesion and consistency across the board, creating a simpler, more holistic story.

  • New York 02:11 AM
  • London 07:11 AM
  • Singapore 02:11 PM
  • Shanghai 02:11 PM
The new RS brand identity that we’ve created has helped future-proof and unify the business. It stands us alone in our market as a brand that is technology and digitally enabled but with a human touch. Thank you to the Elmwood team for their strategy, creativity, and support.Jon White, Chief Marketing Officer at RS Group