Tolerant is known for its revolutionary legume-based pasta alternative, recognized as a healthier, sustainable plant-based option. So when the Tolerant team approached us with a new line of their pasta for kids, a legume-inspired journey began.
The Tension
As with many children’s products, our Tolerant Kids challenge hinged on striking a delicate design balance between honoring the high quality, credible Tolerant masterbrand that parents trust, and appealing fun enough to entice children.