Lifebuoy, recognized worldwide as the leading hygiene soap brand aims to protect lives through superior hygiene. The brand wanted to amplify its authority in skin hygiene while extending its empathetic care globally. With over a decade of dedicated collaboration as the brand’s guardians, we embarked on an odyssey to build its equities across 100+ markets.
THE TENSION
Lifebuoy has established itself as a dependable expert in germ protection, resonating strongly with conscientious consumers who prioritise health and safety. However, to remain relevant and effective in a rapidly evolving world, Lifebuoy needed to adapt to families' shifting needs and preferences, especially following a pandemic.