Partnering with the Palace Museum in Beijing, Yili came to us to create a limited-edition packaging for their premium organic milk brand, Satine, to celebrate the 600th Anniversary of the Forbidden City.
The Tension
The Palace Museum encompasses several centuries of History. We identified the opportunity to showcase the ancient Chinese way of living, bringing to life old traditions while infusing a sense of modernity, exclusivity and premiumness associated with this unique place.