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Tension at work

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“We build brand power. We transform cultural and consumer tensions into meaningful and memorable brand ideas.”Paul Galesloot

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Our ambitious partners

Dove Galaxy Reimagining the role of pleasure

Some of us know it as Dove. Some of us know it as Galaxy. But we all know it as the world’s silkiest, smoothest chocolate. How did we move a legacy brand towards a modern, iconic top-shelf powerhouse challenger? With pleasure.

Mederma Bringing a fresh perspective to skin issues

A US market leader in scar care, when Mederma was acquired by HRA Pharma (a Perrigo Company), there were big ambitions to expand the brand’s global footprint and drive growth through attracting people with scars who don’t currently treat them. The team enlisted our help to develop a new visual identity for Mederma that would help achieve its global growth aims, revitalise the brand, and allow for future innovations.

ABC Reserve Unlocking exceptional taste experiences

Known for its legendary “Extra Stout”, Cambodia’s #1 premium stout beer, ABC, wanted to appeal to the new generation of consumers with an innovative blend tailored to their taste and lifestyle.

Extra Celebrating modern moments of confidence

Mars Wrigley approached us to rebrand Extra, creating a new brand expression to unify global markets, appeal to younger consumers and transform the brand into an iconic lifestyle brand for a digital-first generation.

Michiru Mastering duality

Unilever approached us to develop a new haircare brand that would address Chinese women’s concerns and turn scalp treatment into holistic beauty care.

Old Mout Limited Edition Let nature go wild

Premium flavoured cider Old Mout approached us to help craft an award-winning limited-edition design for the brand’s #HabitatHero 2022 campaign across their multipacks and glassware. We took design cues from their core mission in their partnership with WWF, echoing their efforts to protect habitats together to regrow the wild.

DESIGN FOR DESIRE

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We’re a carefully curated team of ambidextrous brand thinkers and doers. Each of us is part architect, part artist, part activist—the uncommon mix of vision, craft, action and influence needed for true transformation.

We’re a carefully curated team of ambidextrous brand thinkers and doers.

I want in

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We’re a carefully curated team of ambidextrous brand thinkers and doers. Each of us is part architect, part artist, part activist—the uncommon mix of vision, craft, action and influence needed for true transformation.

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