A bolt from the Blu

A long time leader in topical pain relief, Voltaren had bold ambitions to move from just relieving pain to restoring the joy of movement. 

  • New York 11:22 PM
  • London 04:22 AM
  • Singapore 11:22 AM
  • Shanghai 11:22 AM

The Tension

Blu, Voltaren’s most distinctive asset, has long symbolized the joy of movement. But the trusted icon was not designed to move in today's always-on, highly immersive world.

The Power

To amplify the brand's relevance and distinctiveness across all channels and platforms, we optimized the symbol, codified creative principles, and built a brand world bursting with optimism and cueing joy wherever Voltaren is seen. 

Over the last 3 years the partnership with Elmwood has been truly invaluable in developing Voltaren’s global brand image, visual language and defining our brand journey. The collaboration across brand & business strategies, excellent creative and client servicing make them a formidable team.Brad Athay, Design Director, Voltaren, GSK