How do you connect with millions of future patients by capturing the life-changing potential of a merger? This was the question at hand when Summit Medical Group and CityMD approached Elmwood to develop a new brand for their new company—one that would precisely yet powerfully express a more complete and connected kind of care.
In a bloated and fragmented industry, where simple and personal care is hard to find, more often means less. More confusion. More complexity. Less care. So following the merger of two large industry-leading healthcare systems, how do you show that more actually means more?