How do you create a high-quality razor system at an affordable price—and make it unisex? The answer: BIC Made For You. A new, no compromise brand that disrupts the heavily gendered razor category, delivering a damn good shave at a damn good price.
The Tension
When it comes to razors, consumers aren't looking for a lot of fuss. Category norms are becoming increasingly irrelevant. It doesn't matter if a razor is pink, blue, or black. A new generation of consumers simply want a razor that works, at a price they can afford.