MMT was evolving as a business and underwent a complete business focus shift, reshaping their offer, services, and framework for delivery. With clear goals from digital agency to consultancy and technology partner, they needed a brand that better reflected their culture and ambition. Our help was enlisted to create a visual identity which would help them stand out in the increasingly busy and complex world of digital transformation.
The Tension
The agile culture and human approach dedicated to making big projects happen helped to set MMT apart and truly make digital change happen, but it was important that telling this story didn't compromise the team's technical expertise and leading-edge offer. Our challenge was to establish MMT as a key player in the digital transformation category and help them stand out from competition while balancing humanity with technical delivery across a new visual identity.