Bayer, 60 years-old trailblazer in women’s health, wanted to drive conversation around women’s health. They commissioned us to give voice to women influencers and their male advocates across four dynamic markets in Asia Pacific.
Women have either silenced or overlooked their health concerns for far too long. Asian women, in particular, deal with discomfort discussing intimate health matters. Our challenge was clear: empower women to break free from years of silence and fear, and foster open dialogues that inspire women to take charge of their own health, providing an authentic platform to drive #ConversationsofCare, and ultimately amplifying Bayer's longstanding commitment to women's well-being.