Revolutionising women's healthcare

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Hana was born with the big ambition to be one of the UK’s first over-the-counter contraceptive pills available for sale in a pharmacy, without prescription, and in doing so positively empower women through broadening their access to effective, regular contraception. When we were tasked with creating the packaging design for Hana, we wanted to bring the brand and its messaging to life through a modern, relatable, and relevant design, ensuring we were positioning the innovative product to create a desirable consumer brand that could still inform and assure efficacy.

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