Reshaping the parameters of women and people's health

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For the first time ever, women in America are able to purchase a birth control pill over the counter without a prescription, marking a landmark moment in US history. As the first product of its kind in a newly competitive landscape, Perrigo enlisted our help to create and bring the visual identity for Opill® to life. We knew our design had to translate the ground-breaking nature of the product as a powerful and monumental moment in history for women and people’s health.

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