The 2023 D&AD Awards shortlist has been revealed and we’re thrilled to see our work for The Week included in the Campaign Branding category!
An icon of the newsstand, The Week was looking to recruit new readers through digital and print comms – our challenge was to create a visual identity system that reflected the publication’s balanced editorial style to deliver recruitment campaigns and connect with new readers. Known for its colourful and illustrated covers depicting political satire, there was little left to play within The Week’s brand toolkit. We thought on the challenge and quickly identified that the solution was hiding in plain sight – the iconic red masthead.
We look forward to learning the winners’ results at the end of the month!
Check out the full case study here.