The Week Shortlisted for the Brand Impact Awards 2023

NewsSep 04, 2023
  • New York 02:11 AM
  • London 07:11 AM
  • Singapore 02:11 PM
  • Shanghai 02:11 PM

The Brand Impact Awards 2023 shortlist has been revealed and we are thrilled to see our work for The Week recognised in the Publishing category.

An icon of the newsstand, The Week is unique in delivering a balanced point of view across weekly political commentary. The team enlisted our help to create a visual identity system that reflected the publication’s balanced editorial style to connect with new readers through digital and print comms via recruitment campaigns.

Whilst known for its colourful and illustrated covers depicting political satire, there was very little left to play within the brand toolkit. We thought on the challenge and identified that the solution was hiding in plain sight – the iconic red masthead.

Check out the case study here.