Tecate Recognized at Transform North America Awards

NewsDec 15, 2021
  • New York 02:11 AM
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Our work for Tecate was recognized at the Transform North America Awards in the Best Use of Packaging Category!

With the ambition to be the most desirable beer in Mexico, Tecate engaged Elmwood to revitalize its brand for a younger, more progressive generation without alienating its existing consumer base. We encouraged the brand to think beyond the product – to see the brand reset as an opportunity to leverage their mass popularity and ubiquity in Mexican sports, music and entertainment. We elevated the brand to a lifestyle.

Learn more about Tecate: https://www.elmwood.com/work/tecate/

Browse this year’s Transform North America winners: https://www.transformmagazine.net/awards/north-america/the-winners/