Elmwood Re-Introduces Summit Health with Video Ad Campaigns

NewsNov 15, 2021
  • New York 09:13 AM
  • London 02:13 PM
  • Singapore 10:13 PM

When elmwood were brought on to develop the identity for Summit Health, a patient-centric network comprising of the merge between CITYMD and Summit Medical Group, we knew the campaign had to focus on connection.

Elmwood re-introduced the merged company with three 30-second video ads that presented three different medical needs. Summit Health’s tagline, “Care at Every Connection”, serves as an extension of the new brand platform and emphasizes the compassionate and responsive point of care.

One of the ad campaigns follows a pregnant mother who, in her hectic lifestyle, needs to re-schedule her ultrasound after her daughter needs medical attention herself. It is the doctor who calls in the favour, asking an EMT to squeeze in a patient. Talk about care at every connection.

Read more about our video ad campaigns for Summit Health: https://musebycl.io/health/summit-health-cares-people-not-patients-first-ad-campaign

Learn more about our work here: https://www.elmwood.com/work/summit-health/