Our two entries for Dove/Galaxy have been shortlisted at the Transform Europe Awards!
We developed a new system for Dove/Galaxy that leverages a fixed set of iconic assets yet accommodates for growth. These assets allowed us to create an expressive, contemporary packaging range, designed to elevate Dove/Galaxy to challenger brand status and inspire opportunities to impact culture. With a key objective to unify global markets by creating distinctive assets every market understands and that all consumers can instantly recognize, the Dove/Galaxy brand has been well received in its initial launch in China, UK and Saudi markets.
See below the categories we have been shortlisted for:
Best Use of Packaging (Print/Card)
Best Visual Identity from Food & Bev
Well done to the whole team!
Stay tuned to hear the final results on March 30th 2022.
Learn more about our work for Dove/Galaxy: https://www.elmwood.com/work/dove-galaxy/