Preparation H Highly Commended in The Drum Awards for Design

NewsMay 31, 2022
  • New York 08:02 AM
  • London 01:02 PM
  • Singapore 09:02 PM
  • Shanghai 09:02 PM

Our work for Preparation H has been highly commended in this year’s The Drum Awards for Design in the Brand Campaign category!

Preparation H is America’s #1 brand for hemorrhoid treatment, available since the 1920s. Facing increasing competition, the brand wanted to challenge taboos associated with butt health and appeal to all consumers. We created a new brand expression in line with this, utilizing humor to challenge the stigma associated with this area of health. The result is a reinvigorated brand that builds awareness across a broader demographic and signals change to the consumer.

Congratulations to our NY studio and to our client GSK Consumer Healthcare on this fantastic achievement!

Check out the case study: https://www.elmwood.com/work/preparation-h/ 

Check out the full results here: https://www.thedrum.com/the-drum-awards/2022/events/576