Our Global ECD Hosts ‘Design at the Point of Inflection’ at Pentawards Conference

NewsNov 18, 2021
  • New York 06:16 AM
  • London 11:16 AM
  • Singapore 06:16 PM
  • Shanghai 06:16 PM

Our Global Executive Creative Director Andrew Lawrence will be discussing and examining the key formulas and principles to succeed in the industry today at the Pentawards Conference London: Design Deconstructed, taking place on December 1-2 2021.

Taking the stage at 13:30 (GMT) on Wednesday December 1st to host ‘Design at the Point of Inflection’, his 30-minute talk will discuss how the world we live in today is exploding with content proliferation, and in this world design has never before had a more critical role to play.

Andrew will examine how identity is the anchor for the brands we deliver and, moreover, how these identities must possess multiple expressions of the brand’s character and purpose to appeal to the ever-changing consumer mindset in new and exciting ways. Ways where distinctive design elements have the power to make content more ownable without the need to stick the obvious logo everywhere.

Having risen through through the ranks at elmwood over the last 30 years where Andrew began his career as a junior designer, he has contributed to the brand’s growth from a single studio to an internationally acclaimed independent consultancy.

Don’t miss out on this fantastic opportunity to gain valuable industry insights.

Register here: https://pentawards.com/live/en/page/packaging-innovations-london-2021