Our Global ECD Gives Inaugural Talk as Visiting Professor of Innovation

NewsJul 01, 2021
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Lecture: Global ECD Andrew Lawrence Gives Inagural Talk as Visiting Professor of Innovation

Our Global ECD, Andrew Lawrence, is part of the esteemed Staffordshire University staff as Visiting Professor of Innovation. He recently presented his lecture “From Insight, to Idea, to Iconicity: Uncovering the Golden Thread of Design Storytelling.” In this interactive session, Andrew unpacked how to create designs and products that answer need states and truly resonate with consumers in an emotionally engaging way.

To learn more and listen to his full 30-minute lecture, click this link: