Our work for Hana, together with HRA Pharma and Hamell, won two awards at the OTC Marketing Awards!
As one of the first OTC contraceptive pills available for sale without requiring a prescription in the UK, everything about Hana was designed to celebrate its role in empowering women in a new era of choice and mark a vital turning point in the fight for women’s sexual freedom.
See below the wins for Hana:
OTC Launch of the Year
Best OTC Packaging Design
When we partnered with HRA Pharma on the launch of Hana, it was essential to make the brand feel contemporary and relevant – bridging the tension that exists between efficacy and empowerment. We deliberately used a modern color palette with Instagram-friendly photography and designed a brand mark that would give Hana a warm and personal feel. In a wider context, this is about taking deliberate steps to manifest values of openness and empathy into healthcare, empowering women’s reproductive journeys.
We are incredibly proud and excited to be part of this journey. Well done to the team on this fantastic achievement!