Feature: How Do You Solve a Problem Like Getting a Rebrand to Stick?

NewsApr 18, 2023
  • New York 11:12 AM
  • London 04:12 PM
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Our Global Executive Creative Director, Andrew Lawrence, weighs in on the discussion in an article for The Drum.

This article originally appeared on The Drum.

If there’s one thing that seems to capture both the industry’s and the public’s interest, it’s a rebrand. However, getting consumers and internal stakeholders to buy into a new brand isn’t always easy. So, how do you manage it?

Read the full article and Andrew’s response here.