Premium flavoured cider, Old Mout’s limited-edition packaging design in collaboration with WWF for the #HabitatHero 2022 campaign.
This article originally appeared on Pentawards.
Old Mout, a New Zealanders company based in the UK, is passionately driven to protect wildlife. With conservation as the brand’s core value, and in collaboration with WWF, they’ve contributed to spreading the message of the growing dangers of disappearing habitats. Stating true to their values, Old Mout communicates a strong narrative that the environment will rejuvenate if given the chance – let nature go wild, portrayed passionately in Old Mout’s packaging design.
Design Consultancy Elmwood was tasked with creating visuals that communicated the campaign message. And as expected, they delivered to make an impact. The creative concept combines the theme ‘let nature go wild’ of the #HabitatHero 2022 campaign, and the joyful and uplifting elements of Old Mout, resulting in an optimistic strategy that shares the brand’s powerful eco-values.
The visual elements illustrated by Elmwood beautifully communicates the idea of ‘regrowing the wild’, drawing inspiration from the Amazon rainforest. Elmwood adorns the packaging with different stories highlighting endangered species that are dependent on their habitats for survival.
Old Mout’s #HabitatHero campaign, creates a spectacular updated visual design advocating for the rejuvenation of the environment through eye-catching illustrations created to send out WWF’s strong vision.
Check out our Old Mout work on our Instagram here.