As the B2B sector grows dynamically, and investment in brand grows accordingly, so does the need to understand and optimise all the facets of what a great B2B brand needs to stand for and stand up to in order to be a leader.
Our NY Executive Creative Director, Meg Beckum, will be taking the stage next Thursday, September 29th, at the 2022 IAA Global B2B Brand Summit where she will be hosting a talk titled “The ‘Unbroken’ Brand”. Joined by Tricia Weener, CMO of Global Leader KNONE and formerly CMO of HSBC, Meg and Tricia will be discussing how a holistic approach to brand drives greater impact with far less likelihood of the brand “breaking”.
At the first-ever IAA Global B2B Brand Summit, brand owners and experts take centre stage to explore all the essential facets of extraordinary B2B brands.
Learn more and register here: https://b2bsummit.iaaglobal.org/