Elmwood Creates New Brand & Logo for PRS IN VIVO

NewsOct 29, 2021
  • New York 09:13 AM
  • London 02:13 PM
  • Singapore 10:13 PM

Breaking corporate conventions of branding in the research field, PRS IN VIVO’s new identity was designed to make it look and feel like a modern brand whilst also capturing the company’s legacy as a pioneer in Behavior First research.

The company needed a new brand which embodied their mission in empowering companies with real shopper insights by unlocking the potential of data within behavioral science.

Elmwood’s new identity for PRS IN VIVO introduced a dynamic brand refresh which relates directly to their vision in providing clear direction in a world of messy data.

Read the full article on the launch: https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_prs_in_vivo_by_elmwood.php