Elmwood Brand Design Consultancy
  • Home 
  • Work A selection of our latest and greatest
  • About Why we’re the most effective brand design consultancy
  • Thoughts Thoughts and musings from around Elmwood
  • Careers Do you have fire in your belly?
  • Contact How to get in touch, and how to find us

ZenAuto

Driving a different way

Zenith, the UK’s leading auto leasing and fleet management business, recognised that car buying was taking a new direction. Buyers were becoming less concerned with ownership and 70% of new sales were backed by lease agreements. The next generation of drivers were also increasingly willing to commit to high ticket items, such as a new car, online. Zenith saw an opportunity to let consumers choose their next set of wheels on a user-friendly web-based platform, and to complete the deal with a personal contract hire (PCH) lease. To support their challenge to the market, they needed a new brand. And they needed it fast.

Brand ExperienceBrand GuardianshipBrand IdentityBrand Strategy

The Insight

Getting a new car should be one of life’s pleasures. But for many consumers, the whole dealership experience had turned the process sour. It was time for a handbrake turn. ZenAuto, the B2C brand we created for Zenith, allows car buyers to choose exactly the car they want, in the way they want, without all the hard sell. It’s driving, done a different way.

The Idea

The brand identity was inspired by this dramatic change in direction, while the name suggests a more personalised, stress-free approach to car buying.

Similar projects

Hooq

Getting hooked on unlimited entertainment across Asia – just press play.

AND Digital

Injecting a human and playful personality into a digital and technical world.

Get in touch

Give us a call, drop us an email or just pop by one of our studios.

Leeds

105 Water Lane,
Leeds,
LS11 5WD

+44 (0)113 318 4500 [email protected]

London

27 Gee Street
London,
EC1V 3RD

+44 (0)20 7637 0884 [email protected]

New York

531 West 25th Street
3E, New York,
NY 10001

+1 (646) 2530520 [email protected]

Melbourne

78 Docker Street
Richmond,
VIC 3121

+61 (0)3 9207 8100 [email protected]

Singapore

759A North Bridge Rd
Singapore,
198727

+65 6298 1858 [email protected]
CF1B2B54-96D4-41C8-ACE0-CA2D221F0DDE
© 2021 Elmwood. All rights reserved Our Privacy Policy
  • D49A45C0-E22A-488E-860A-0B4FD52DE8C6
  • facebook Created with Sketch.
  • E9DA4E5C-F3A2-4EC5-8221-9CCBEC52ADBB
  • E931031B-8A96-4D50-A6F4-37647EA4CAEA