Tom Sands, former apprentice to master luthier Ervin Somogyi, needed his own identity to stand out in a niche industry saturated with exceptional talent.
Tom applies fine woodworking skills and marquetry to produce beautiful instruments that ultimately sell for thousands of pounds. His target market includes serious players – those for whom the guitar is a passion and, in most cases, a profession.
The monogram we created captures the extraordinary level of craftsmanship that goes into each piece, and the elegance of Tom’s work. It provides a detail that can be inlaid into the headstock of each of Tom’s finished guitars, literally building the brand into the instrument.