Tom Sands
Making a marque for an independent luthier
Tom Sands, former apprentice to master luthier Ervin Somogyi, needed his own identity to stand out in a niche industry saturated with exceptional talent.
The insight
Tom applies fine woodworking skills and marquetry to produce beautiful instruments that ultimately sell for thousands of pounds. His target market includes serious players – those for whom the guitar is a passion and, in most cases, a profession.
The idea
The monogram we created captures the extraordinary level of craftsmanship that goes into each piece, and the elegance of Tom’s work. It provides a detail that can be inlaid into the headstock of each of Tom’s finished guitars, literally building the brand into the instrument.
The impact
