Elmwood Brand Design Consultancy
  • Home 
  • Work A selection of our latest and greatest
  • About Why we’re the most effective brand design consultancy
  • Thoughts Thoughts and musings from around Elmwood
  • Careers Do you have fire in your belly?
  • Contact How to get in touch, and how to find us

Tom Sands

Making a marque for an independent luthier

Tom Sands, former apprentice to master luthier Ervin Somogyi, needed his own identity to stand out in a niche industry saturated with exceptional talent.

Brand IdentityPrint

The insight

Tom applies fine woodworking skills and marquetry to produce beautiful instruments that ultimately sell for thousands of pounds. His target market includes serious players – those for whom the guitar is a passion and, in most cases, a profession.

The idea

The monogram we created captures the extraordinary level of craftsmanship that goes into each piece, and the elegance of Tom’s work. It provides a detail that can be inlaid into the headstock of each of Tom’s finished guitars, literally building the brand into the instrument.

The impact

Mobius – Certificate

Similar projects

22 Street Lane

A child-friendly premium brand for a nursery setting the standards in early years education.

Craft

A unique and creative identity for a unique and creative recruitment agency.

Get in touch

Give us a call, drop us an email or just pop by one of our studios.

Leeds

105 Water Lane,
Leeds,
LS11 5WD

+44 (0)113 318 4500 [email protected]

London

27 Gee Street
London,
EC1V 3RD

+44 (0)20 7637 0884 [email protected]

New York

531 West 25th Street
3E, New York,
NY 10001

+1 (646) 2530520 [email protected]

Melbourne

78 Docker Street
Richmond,
VIC 3121

+61 (0)3 9207 8100 [email protected]

Singapore

759A North Bridge Rd
Singapore,
198727

+65 6298 1858 [email protected]
CF1B2B54-96D4-41C8-ACE0-CA2D221F0DDE
© 2021 Elmwood. All rights reserved Our Privacy Policy
  • D49A45C0-E22A-488E-860A-0B4FD52DE8C6
  • facebook Created with Sketch.
  • E9DA4E5C-F3A2-4EC5-8221-9CCBEC52ADBB
  • E931031B-8A96-4D50-A6F4-37647EA4CAEA