Since its launch in 2018, Stori has provided open access to credit to Mexico’s vast underbanked population. Providing the building blocks for financial stability and confidence, the fintech startup empowers consumers to dream bigger, reach higher, and achieve their life’s ambitions. After landing a $150 million raise and unicorn status, the Stori team enlisted Elmwood as they embarked on a major brand transformation. Together, we crafted a powerful new strategy and identity positioning Stori as a changemaker pushing the boundaries of Latin America’s financial system.
In a heavily cash-based economy, Stori's mission is to unlock opportunities for millions of consumers in Mexico without credit history bringing financial inclusion to LATAM's 70% unbanked or underbanked population. The new Stori brand needed to reflect the massive potential of a more equitable platform to enable personal financial empowerment— and to break down the barriers to credit in the wider Latin American economy.