This is the real stuff. Raw. Handmade. Full-on flavour and full-on indulgence. The team had decades of experience in premium sugar confectionery, but they wanted to take control, be more innovative in the market and reach a wider audience. Following our immersion into trends and their business operations, we advised that a monthly online subscription service would be the best chance for success.
This new brand needed a strong attitude and to emotionally affect the consumer in the same way the products did. With the war on sugar we're told "everything in moderation!" But Stirrd is giving the control back, because life's too short to experience it by half measures.
Not only are these products freshly stirred by hand, the different flavours and textures will stir your senses in different ways. Our toolkit needed to express this. Stirrd came to life through our naming process. It felt raw, real, handmade, emotive - everything we needed this brand to be. Our tone of voice is conversational and playful whilst bringing attitude to the world of confectionery in order to stir things up.
“Elmwood really understood us, our ambition and the challenges in the market. Their process helped us to clarify and define the product proposition, and the team were very approachable and supportive through the whole journey, whilst providing challenge where necessary. The resulting attitude of the brand proposition and expressive toolkit has really met the brief and has given us lots to work with during activation.”