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SSE

Energising the Commonwealth Games

As a FTSE 100 company with over 10 million customers in 
the UK, SSE was surprisingly invisible. Their sponsorship of the Commonwealth Games was the perfect platform to launch the new look brand, gain recognition and put SSE on the map.

Brand IdentityBrand StrategyCorporate Branding

The insight

People don’t expect much from their energy supplier – especially not from SSE, which, despite millions of customers, was almost invisible compared to other big energy players. Our challenge - launch a core brand whilst amplifying it at the games.

The idea

Our work wasn’t over once the games had started.
We knew our brand would have to work hard to be heard above all the noise created by the games. So we worked closely with the sponsorship team to design assets that would reinforce our message throughout the duration 
of the games - from field of play boards to mini movies playing in the venue.

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Get in touch

Find out how we create the world’s most effective brand experiences.
Give us a call, drop us an email or just pop by one of our studios.

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Framework Creative

27 Gee Street
London,
EC1V 3RD

+44 (0)20 3490 9863 london@elmwood.com
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