Elmwood Brand Design Consultancy
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Skyr yogurts

Icelandic go-to goodness

Arla Skyr was new to the UK and needed to break into a fiercely competitive yogurt market. To do that, it needed to showcase its Icelandic idiosyncrasy.

Brand IdentityBrand StrategyPackaging

The insight

Not everything is as it seems with Iceland. Underneath the calm, peaceful exterior is a country bursting with vibrant colours and energy. Skyr is the same – beneath its pure, innocent surface lies a refreshing world of textures bursting with health benefits.

The idea

We delivered a creative solution that really brought this story of freshness and purity to life – combining contrasting shapes and colours to give the brand a true sense of originality.

The impact

“In a market filled with fierce competition we needed a packaging design that would pull the Skyr range out from the crowds. This design does just that. It oozes quality, individuality and pure freshness – exactly what we wanted.”

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Get in touch

Give us a call, drop us an email or just pop by one of our studios.

Leeds

105 Water Lane,
Leeds,
LS11 5WD

+44 (0)113 318 4500 [email protected]

London

27 Gee Street
London,
EC1V 3RD

+44 (0)20 7637 0884 [email protected]

New York

531 West 25th Street
3E, New York,
NY 10001

+1 (646) 2530520 [email protected]

Melbourne

78 Docker Street
Richmond,
VIC 3121

+61 (0)3 9207 8100 [email protected]

Singapore

759A North Bridge Rd
Singapore,
198727

+65 6298 1858 [email protected]
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