Arla Skyr was new to the UK and needed to break into a fiercely competitive yogurt market. To do that, it needed to showcase its Icelandic idiosyncrasy.
Not everything is as it seems with Iceland. Underneath the calm, peaceful exterior is a country bursting with vibrant colours and energy. Skyr is the same – beneath its pure, innocent surface lies a refreshing world of textures bursting with health benefits.
We delivered a creative solution that really brought this story of freshness and purity to life – combining contrasting shapes and colours to give the brand a true sense of originality.
“In a market filled with fierce competition we needed a packaging design that would pull the Skyr range out from the crowds. This design does just that. It oozes quality, individuality and pure freshness – exactly what we wanted.”