Reimagining the rainbow

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SKITTLES® launched its colourful fruit-flavoured lentils into the world in 1974 and has since evolved into the confectionery brand we all know and love. The team partnered with us to dive into a fun-loving brand refresh that would allow SKITTLES® to amplify its capacity for storytelling and product innovation across international markets. It was time for SKITTLES® to reimagine the rainbow to celebrate its distinctive brand assets, crafting a vibrant new brand world experience and setting the brand up for future dynamic product development.

  • New York 02:11 AM
  • London 07:11 AM
  • Singapore 02:11 PM
  • Shanghai 02:11 PM
The recrafted SKITTLES® Brand World really celebrates the brands' distinctive assets. With this amplified design system, we've reimagined storytelling and ways to experience the rainbow.Joe Gasparetti, Senior Manager Brand Identity, Mars Wrigley