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Propeller

Learning Unleashed

Trade stationery supplier Eastpoint wanted to excite teachers with a new brand that would enable great educational experiences, and encourage kids to fall in love with learning.

Brand GuardianshipBrand IdentityBrand StrategyDigital ActivationPrintVerbal Identity

The insight

We discovered that teachers want to make education as exciting as possible (no great surprise). But time, budgets, and curriculums often got in their way.

The idea

Learning Unleashed was our distinct point of view, from which the name Propeller was born: reflecting the brand’s mission to drive teachers’ expertise forward. We introduced a vibrant colour palette, fun typography, and crafted a suite of beautifully simple icons so teachers could easily navigate around the brand’s offering.

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The impact

Design Annual – Silver

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Get in touch

Give us a call, drop us an email or just pop by one of our studios.

Leeds

105 Water Lane,
Leeds,
LS11 5WD

+44 (0)113 318 4500 [email protected]

London

27 Gee Street
London,
EC1V 3RD

+44 (0)20 7637 0884 [email protected]

New York

531 West 25th Street
3E, New York,
NY 10001

+1 (646) 2530520 [email protected]

Melbourne

78 Docker Street
Richmond,
VIC 3121

+61 (0)3 9207 8100 [email protected]

Singapore

759A North Bridge Rd
Singapore,
198727

+65 6298 1858 [email protected]
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