Lost Sheep Coffee
When Stu and Sarah quit their jobs to travel the world, inevitably they landed in Melbourne. Here, they became immersed in the local coffee scene and went on to developed their own skills as baristas. Today, they make top-grade coffee ranking among the world’s top 5% of quality coffees. Instead of focusing on an exclusive group of coffee cognoscenti, they wanted their brand to make the wonder of speciality coffee accessible to everyone. The challenge for Elmwood: how could we develop packaging to help more people find The Lost Sheep in store?
To Stu and Sarah, artisan coffee doesn’t mean inaccessible coffee. They wanted The Lost Sheep to offer a quality coffee experience for everybody. For those who know a little or a lot about coffee, The Lost Sheep is about experiencing the journey of new flavours and taking coffee appreciation up a notch. At the same time, this experience can’t have a negative impact on the environment – decent coffee shouldn’t cost the earth by adding to landfill.
To Stu and Sarah, artisan coffee doesn’t mean inaccessible coffee. They wanted The Lost Sheep to offer a quality coffee experience for everybody. For those who know a little or a lot about coffee, The Lost Sheep is about experiencing the journey of new flavours and taking coffee appreciation up a notch. At the same time, this experience can’t have a negative impact on the environment – decent coffee shouldn’t cost the earth by adding to landfill.