Lost Sheep Coffee
When Stu and Sarah quit their jobs to travel the world, inevitably they landed in Melbourne. Here, they became immersed in the local coffee scene and went on to developed their own skills as baristas. Today, they make top-grade coffee ranking among the world’s top 5% of quality coffees. Instead of focusing on an exclusive group of coffee cognoscenti, they wanted their brand to make the wonder of speciality coffee accessible to everyone. The challenge for Elmwood: how could we develop packaging to help more people find The Lost Sheep in store?
For some producers, coffee is almost sacred. And for some consumers, that can be a bit off-putting, even among those who are willing to seek out new flavours and take their coffee appreciation up a notch. For their part, Lost Sheep were keen to pass on their passion for high quality coffee and to step away from on-the-go coffee culture, making coffee an experience to be savoured rather than something simply bolted down. Their new environmentally friendly packaging allows consumers to do this in their own homes.
To Stu and Sarah, artisan coffee doesn’t mean inaccessible coffee. They wanted The Lost Sheep to offer a quality coffee experience for everybody. For those who know a little or a lot about coffee, The Lost Sheep is about experiencing the journey of new flavours and taking coffee appreciation up a notch. At the same time, this experience can’t have a negative impact on the environment – decent coffee shouldn’t cost the earth by adding to landfill.