London Beer Lab
Craft and curiosity
In an increasingly competitive marketplace, London Beer Lab’s brews were regularly overlooked due to poor branding. They needed a knockout concept hipsters and high-income home brewers couldn’t ignore.
The insight
London Beer Lab is a unique blend of fun, discovery and expertise. They believe in sharing beer stories and getting down and dirty with the process. They’re always evolving, and fun and experimentation is key to how they do things.
The idea
The two-part, removable beer label champions both craft and curiosity. The Craft half is where the brand identity consistently lives, and the Curiosity half is the platform for versatility. It gives the ‘open source’ beer community a platform to adapt and take away the beer recipe with their added notes, celebrating the joy of experimentation.
The impact
“Elmwood gave us a concept that encapsulates so much of what was discussed in our very first meeting. The execution has been flawless and we have been incredibly fortunate to be able to work with such a group of talented individuals.”