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London Beer Lab

Craft and curiosity

In an increasingly competitive marketplace, London Beer Lab’s brews were regularly overlooked due to poor branding. They needed a knockout concept hipsters and high-income home brewers couldn’t ignore.

Brand ExperienceBrand GuardianshipBrand IdentityBrand StrategyPackagingVerbal Identity

The insight

London Beer Lab is a unique blend of fun, discovery and expertise. They believe in sharing beer stories and getting down and dirty with the process. They’re always evolving, and fun and experimentation is key to how they do things.

The idea

The two-part, removable beer label champions both craft and curiosity. The Craft half is where the brand identity consistently lives, and the Curiosity half is the platform for versatility. It gives the ‘open source’ beer community a platform to adapt and take away the beer recipe with their added notes, celebrating the joy of experimentation.

The impact

900%
increase in monthly sales
£30k
in 6 months post launch
Graphis
Design Annual – Merit
New York Festivals – Finalist

“Elmwood gave us a concept that encapsulates so much of what was discussed in our very first meeting. The execution has been flawless and we have been incredibly fortunate to be able to work with such a group of talented individuals.”

Karl O’Connor Co-Founder, London Beer Lab

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Get in touch

Give us a call, drop us an email or just pop by one of our studios.

Leeds

105 Water Lane,
Leeds,
LS11 5WD

+44 (0)113 318 4500 [email protected]

London

27 Gee Street
London,
EC1V 3RD

+44 (0)20 7637 0884 [email protected]

New York

531 West 25th Street
3E, New York,
NY 10001

+1 (646) 2530520 [email protected]

Melbourne

78 Docker Street
Richmond,
VIC 3121

+61 (0)3 9207 8100 [email protected]

Singapore

759A North Bridge Rd
Singapore,
198727

+65 6298 1858 [email protected]
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