Kopparberg

Inviting a premium product into the unexpected wild

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In the brand’s self-proclaimed “first foray outside of Fruit Ciders,” Kopparberg Brewery approached Elmwood when launching its Strawberry & Lime Premium Gin, an offering that would skew towards a more mature and sophisticated drinking consumer and experience.

  • New York 11:12 AM
  • London 04:12 PM
  • Singapore 12:12 AM
  • Shanghai 12:12 AM
Our unexpected gin, infused with strawberry and lime, deserved unexpected packaging and we absolutely love the story that the brand tells through the beautiful label and the journey it takes our consumers on.Rob Salvesen, Head of Marketing at Kopparberg

Hear from the team

  • AndrewGlobal Executive Creative Director

    "The new-to-world brand, created in partnership with the Kopparberg team, launched in spring 2019. Kopparberg’s Pink Gin became one of the fastest selling new product launches of the year. We are proud to deliver such a strong ROI for our client partners."