Elmwood Brand Design Consultancy
  • Home 
  • Work A selection of our latest and greatest
  • About Why we’re the most effective brand design consultancy
  • Thoughts Thoughts and musings from around Elmwood
  • Careers Do you have fire in your belly?
  • Contact How to get in touch, and how to find us

Jet.com

Delight in a digital world

With the rise of e-shopping, own label no longer lives solely on shelf. Instead, it lives in a complex and fluid digital world. Walmart-owned e-tailer Jet.com had to think outside the box...

Brand GuardianshipBrand IdentityBrand StrategyDigital ActivationEcommerceInnovationPackagingVerbal Identity
Icon_Play Created with Sketch.

The insight

Many private brands are built around the traditional equation of acceptable quality at lower prices. But Jet.com’s urban millennial shoppers expect more. They want products that consistently deliver moments of surprise and delight.

The idea

With Jet.com’s Uniquely J, we had to think beyond the retail environment to deliver moments of Wow! across the entire consumer journey. The range is fun, unexpected and memorable, designed to prompt conversations and sharing.

Icon_Play Created with Sketch.

The impact

“Elmwood have been collaborative partners throughout the entire process from inception to development. Through their strategic expertise and ability to push creative boundaries, we have brought a brand to market that we believe will innovate and disrupt the previously static private brand industry.”

Laura Kind Associate Director, Brand Management for Private Brands – Jet.com

Similar projects

AND Digital

Injecting a human and playful personality into a digital and technical world.

Hooq

Getting hooked on unlimited entertainment across Asia – just press play.

Get in touch

Give us a call, drop us an email or just pop by one of our studios.

Leeds

105 Water Lane,
Leeds,
LS11 5WD

+44 (0)113 318 4500 [email protected]

London

27 Gee Street
London,
EC1V 3RD

+44 (0)20 7637 0884 [email protected]

New York

531 West 25th Street
3E, New York,
NY 10001

+1 (646) 2530520 [email protected]

Melbourne

78 Docker Street
Richmond,
VIC 3121

+61 (0)3 9207 8100 [email protected]

Singapore

759A North Bridge Rd
Singapore,
198727

+65 6298 1858 [email protected]
CF1B2B54-96D4-41C8-ACE0-CA2D221F0DDE
© 2021 Elmwood. All rights reserved Our Privacy Policy
  • D49A45C0-E22A-488E-860A-0B4FD52DE8C6
  • facebook Created with Sketch.
  • E9DA4E5C-F3A2-4EC5-8221-9CCBEC52ADBB
  • E931031B-8A96-4D50-A6F4-37647EA4CAEA