With the rise of e-shopping, own label no longer lives solely on shelf. Instead, it lives in a complex and fluid digital world. Walmart-owned e-tailer Jet.com had to think outside the box...
Many private brands are built around the traditional equation of acceptable quality at lower prices. But Jet.com’s urban millennial shoppers expect more. They want products that consistently deliver moments of surprise and delight.
With Jet.com’s Uniquely J, we had to think beyond the retail environment to deliver moments of Wow! across the entire consumer journey. The range is fun, unexpected and memorable, designed to prompt conversations and sharing.
“Elmwood have been collaborative partners throughout the entire process from inception to development. Through their strategic expertise and ability to push creative boundaries, we have brought a brand to market that we believe will innovate and disrupt the previously static private brand industry.”