Video on demand streaming service HOOQ needed to reach 1.7 billion people across 7 countries. It needed to break down religious and language barriers – and change the way people in Asia view entertainment.
HOOQ needed to create a brand that played to its strength of offering both locally and regionally relevant content. We quickly learnt that the local thing, such as Bollywood movies and Korean drama, would resonate with Asian consumers in a way no international player could.
The name HOOQ was born from the idea that the brand could get people ‘hooked on entertainment’ with unlimited choice. We brought the ‘unlimited’ dimension to life with a bold and vibrant identity that had an iconic infinity sign at its heart.
“Elmwood’s big idea thinking, combined with regional sensitivity, delivered a brand which has been successfully deployed across different and varied markets, resonating with associate partners, carriers and customers alike.”