Bohemia is an iconic Mexican beer brand steeped in traditional values. But it had lost its way. It needed to engage younger beer drinkers while staying faithful to existing ones.
We discovered beer drinkers wanted a truly premium Mexican brand to champion, so we took inspiration from what makes Bohemia unique – its name.
We celebrated the artistry of the name. We worked with Mexican typographers Lettres to modernise the typeface with rhythmic uprights and playful flicks. We simplified the iconic Emperor. We adorned the bottle with delicate patterns and storytelling. We championed everything ‘bohemian’ to give Mexico’s oldest beer a punchy new attitude.
“Elmwood’s approach, coupled with the team’s exemplary creativity, made them the perfect extension of our brand team. They respected the brand’s heritage and protected it brilliantly, while delivering an identity that’s fresh, distinctive and powerful.”