Yorkshire Trauma Services was committed to making a positive impact on trauma care. But, to stand out from larger charities and win donations, it needed to tell its story in an honest, impactful and engaging way.
For those recovering from serious accidents, every day is a new challenge – a milestone and an opportunity. Patients are undergoing the toughest journey of their lives, which has to be taken one day at a time.
We saw value in optimism, so we branded the organisation ‘Day One’, with the emphasis on personal development and positive journeys. Journeys with milestones such as getting out of bed, getting in a wheelchair or going home. To reflect the idea of a journey and add a sense of personalisation, we made the patient’s diary the symbol and brand identity.
“The work of Elmwood in bringing the brand Day One to life has been outstanding and sets a high standard for other agencies to follow.”